Have you ever thought about the best way to get quick, foundational learning on a newly-identified target group? Or more flexibly collaborate and iterate with key customers via multiple tools and data sources?
Regardless of your objective, in today’s dynamic, consumer-driven world, an agile approach is more important than ever. During this complimentary webinar, we will share ways in which consumer-led research, combined with innovative techniques and creative thinking, can help pave the way towards flexible, multi-dimensional learning. We’ll take a look at some of the consumer-driven tools and platforms we leverage for co-creation, ideation, listening and observation, and how they not only enable multi-faceted insights but deeper human understanding as well. We’ll bring this to life through a few recent case studies across various sectors, that demonstrate how putting consumers in the driver’s seat helped our clients answer their business questions with greater overall agility and authenticity.
Don’t miss out. Register today for Paving the Way to Agile Insights through Consumer Led Research.
Christie Moorman, Ipsos Marketing, US
Chad Nielson, Ipsos Marketing, US