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[WEBINAR] Behavioural Science for Sticky Digital Services
Join us for a complimentary webinar as we show you how Behavioural Science (BSci) principles can elevate your digital solutions to their most lucrative business model, and their maximum stickiness.
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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[WEBINAR] Paving the Way to Agile Insights
On November 8, join us for a complimentary webinar during which we’ll share ways in which consumer led research, combined with innovative techniques and creative thinking, can help to pave the way.
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Are Australian Consumers Ready for AI?
Barely a week goes by, it seems, without a provocative and usually fear-inducing media headline about Artificial Intelligence and its potential to reshape the world as we know it.
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What You Did Not Know about Europe Affluent Opinion Leaders
For marketers tapping into the zeitgeist of opinion leaders is vital. Within any given sector opinion leaders are most likely to share positive information about your brand across a wide network both on- and offline. But who are they exactly?
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[WEBINAR] Consumption Trends in Canada
View this on demand webinar for insights gleaned from CHATS, our annual study of Canadian Consumption Habits and Attitudinal Trends.
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Ipsos Wins 7 Awards in Turkey
In order to award the successful marketing and social research projects, Baykuş (The Owl) Award Ceremony is organised each year by the Turkish Researchers’ Association (TUAD).
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[EVENT] TMRE
October 22 - With over 1,000 MR and insight professionals in attendance, TMRE really is The Marketing Research Event of the year!
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Exporting Healthcare: a New Phase for Australia, the ‘Lucky Country’
Australia’s economy is in transition. The nation is actively trying to set course for an economy where the relative GDP footprint earned from being the world’s quarry is smaller, replaced all manner of services, knowledge and experiences; mostly exported into emerging Asian countries. We are plotting a plan to be less brawn, more brains. Less soil, more skills.