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[EVENT] Connecting Media for Action at the ARF - Re!Think
Joins us at the Advertising Research Foundation on March 20-21. Dedicated to being the advertising destination for insights, analytics, and marketing, this year’s Re!Think conference will prove that Insight Changes Everything.
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South Africans Disappointed by Political Leaders
South Africans appear disheartened by the country's political leadership, according to the latest eNCA / Ipsos Approval Ratings poll. The poll canvassed 3,416 adult South Africans between 25 October and 28 November 2016*.
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Making an Experience Real
As more Virtual Reality (VR) content is produced, Neil Stevenson, Ipsos Connect, has been pondering a simple question: What makes 'good' VR content good, exactly?
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Ipsos Update - January / February 2017
Welcome to the first Ipsos Update of 2017 - our monthly selection of research and thinking from Ipsos’ teams around the world.
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Reuters/Ipsos Data: Immigration Ban
The latest Reuters/Ipsos data on public opinion on Trump's immigration executive order is now available.
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Six in Ten Around the World Think Their Society is ‘Broken’
New data from Ipsos Global @dvisor shows that many across 23 countries around the world think that their society is broken, while feeling a lack of confidence in establishment institutions - especially political parties, governments and the media.
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Less than half of women globally believe women have equal opportunities to men
While almost two thirds of men do believe women have equal opportunities to men.
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2017 US Politics - Fewer Than Half of Americans Approve of President Donald Trump’s Job Performance (January 25)
"Less than a week into his new job, fewer than half of Americans approve of President Donald Trump’s job performance,” described Chris Jackson of Ipsos. “His smart money would be to stay focused on the economy and jobs, where a majority of Americans think he’s doing a good job. Wading into the ACA fight puts Trump on less positive footing with public sentiment he might want to avoid."
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For US Affluents, Luxury Has to Be Experiential, Not Just Expensive
In this interview with Ipsos’ Steve Kraus, eMarketer examines modern-day Affluents and what makes them tick. With 90% of today’s Affluent having created their own wealth in their own lifetime, value systems have changed for this consumer segment.
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President Obama Leaves Office with High Worldwide Approval Ratings – But Global Expectations for Trump Are More Pessimistic
The data indicates a shifting in eras for the American position in the world. The Obama administration was seen by many in global community as a president looking outward from our borders; while President Trump won the election by looking inwards and reinforcing the borders. Though it is clear that the public thinks this era might be short lived, with 1/3 believing Trump will be impeached in 2017.