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Environmental Sustainability: Who Cares?
A segmented landscape of engagement, challenges and opportunities
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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Shifting dimensions
This segmentation represents the ‘here & now’ within the current political and socio-economic context.
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Future of mobility
The future of mobility is constantly evolving, with new technologies wielding huge potential to further shift the way we travel. But how does this rapidly changing mobility landscape impact consumer behaviours? As we move towards a future that combines the three main mobility trends – autonomous driving, electrification and shared mobility – we explore the latest consumer thinking on these topics and what this means.
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Designing a ‘Smarter’ Mystery Shopping Programme
Seven steps to building a successful mystery shopping programme and increasing return on investment.
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Understanding your consumers with AI in market research
To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.
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[Webinar] The Consumer Voice on Sustainability – Challenges and Opportunities for Brands
The Consumer Voice on Sustainability – Challenges and Opportunities for Brands