Search
-
Third quarter results: solid growth
Ipsos' results at the end of September 2022 show sustained growth, despite some challenges in Europe and China. Over the nine first months, Ipsos posted a 13.4% growth, of which 6.3% organic, confirming that we are on track to finish 2022 well.
-
The diversity of beauty in Brazil
The word “beauty” has been redefined frequently over the years. Society has always held an ideal of beauty that, in the West, is based on a Eurocentric image, synonymous with status, power and perfection.
-
Using AI to improve Customer Experience in the consumer beauty sector
Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
-
Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
-
[Webinar recording] Ipsos CX Global Voices 2022
Join Ipsos CX experts to review the results of the Ipsos 2022 CX Global Voices Survey.
-
Seven tips for putting your Artificial Intelligence to work
Synthesio expert shares advice for how to ride the AI wave.
-
Beyond omnichannel to convergent commerce
Convergent commerce is the integration of online and instore experiences that allow shoppers to buy from anywhere, anytime, anyhow. The pandemic accelerated the digital transformation of shopping, ushering in a huge surge in expansion of multi-channel experiences for consumers, including mobile, social and livestreaming commerce, direct-to-consumer, buy-online-pickup-in-store (BOPIS), to name a few. As a result consumer journeys have changed, becoming more complex and less linear, based on their own commerce ecosystems of default go-to brands, retailers, channels and touchpoints.
-
How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
-
How inflation affects customer experience expectations
Neglecting to deliver differentiated, impactful customer experiences that show customers how much you value is a major risk. Here’s why.
-
What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.