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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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Support for populist ideas remains strong, but some countries have seen belief fall
The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Ipsos Update – June 2025
Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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After Trump’s tariff threats, Europeans rally for economic resilience
Recent data from Ipsos’ EuroPulse reveals a European public that are deeply concerned about Europe's ability to defend its economic interests on the world stage.
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ESG Priorities for Multinational Corporations
Meeting citizen-consumers where they are and addressing their needs
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Travel is booming despite global uncertainty and climate concerns
Europ Assistance unveils the findings of its 24th annual Holiday Barometer, conducted with the support of Ipsos, which examines vacation trends across 23 countries.
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Know the New America & Beyond: May 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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Voices of Europe: A Call for Change
After Europe Day, EuroPulse reveals a key truth: most people sit in the hopeful, frustrated middle, not rejecting the EU, but urging it to do better.
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Ipsos Generations Report 2025
The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.