Ipsos Update – June 2025

One message rings out loud and clear: fertility rates are falling even faster than expected. While most countries’ populations are still growing, the momentum behind today’s demographic realities is irreversible. In the third edition of the Ipsos Generations Report, we take nuanced look at demographic realities and generational analysis.

As well as generations, we highlight the imperative of Environmental, Social and Governance (ESG) policies for businesses. We also spotlight the latest What The Future which invites experts from industry to discuss evolving fandom communities.

In this edition:

Ipsos Generations Report – In the third edition, we’ve taken a fresh look at the demographic dynamics happening around the world.

ESG Priorities for Multinational Corporations – In today’s environment, understanding consumer perceptions of your ESG performance is no longer a ‘nice-to-have’ – it’s a business imperative.

Joy Report 2025 – This first edition takes a closer look at the nature of joy, how it manifests, and which factors are at play.

What The Future: Fandom – We dive into how fans and their communities are evolving as powerful cultural arteries and the questions they create for businesses

CX Global Insights 2025 – This comprehensive global survey provides the data-driven insights you need to transform your CX strategy.

What Worries the World? – Inflation is now the joint top issue with crime & violence, following a slight increase in concern about crime.

Voices of Europe – We turn our attention to the future of the European Union and its impact on the lives of its citizens

Boxes, Labels and Beyond – This report highlights the importance of packaging innovation in achieving ESG goals.

Also:

• The Know the New America & Beyond newsletter examines Trump’s first whirlwind of 100 days.
• After the announcement of Pope Leo XIV, we examine the French view on the Catholic Church.
• Immigration is a hot topic in the UK, find out why in this white paper.
• And, on the second anniversary of King Charles III’s coronation, explore Brits’ views on their monarch.