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Old age begins at 66, but six in ten say they are not looking forward to it
New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.
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Global worry about the impact of Trump’s economic policies
In a new 29-country study we look at what the world thinks about President Trump’s economic policies and tariffs.
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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The Experience Perspective
The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.
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[Webinar] Keys: Rethinking Generations
Our KEYS webinar unlocks the secrets behind generational dynamics , as we delve into groundbreaking insights from the new Ipsos Generations Report. Hear our global team of experts challenge stereotypes and discover untapped opportunities within diverse demographic landscapes.
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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The State of Britain
A speech given by Ben Page, CEO of Ipsos at Anthropy at the Eden Project, March 2025