Ipsos Update – September 2025

The outcome of the 2024 US Presidential election has prompted a shift in the political climate around the world, with repercussions for the way social issues are discussed and how policies around equality, diversity and inclusion are formulated. The third edition of the Ipsos Equalities Index uncovers some interesting findings around this topic.

We also unveil the third edition of the Education Monitor, which, across 30 countries, finds there is a consensus when it comes to children and social media but less so when it comes to things like smart phones and AI.

In this edition:

Ipsos Equalities Index 2025 – The third edition shows where and how public views are changing in response to equality efforts – and where they are not.

Know the New America – Do Americans feel their greatness? When was America ever great? We delve into perceptions of the nations current standing in the world.

Ipsos Education Monitor 2025 – The third edition finds majorities in all countries now support banning social media in schools.

What Worries the World – Crime & violence is pulling ahead as the number one issue facing 30 countries.

The End of the Beginning – This paper examines breakthroughs, challenges, and future directions in Alzheimer’s disease treatments.

What the Future: Wellness – Longer lifespans and demographic shifts are creating new considerations for personal aspirations and public policy alike.

A Window into Gen Z’s Financial Health 2025 – Conducted on behalf of Bank of America, we find inflation is hitting young people hard.

Modern Masculinity and Loneliness – In collaboration with JOE Media, we examine the pervasive effects loneliness is having on young people in the UK.

Also:

• Made in Lebanon assesses public sentiments toward Lebanese-made products.
• As part of our series looking at American feelings to all things food, we examine attitudes to regulations.
• With widespread heatwaves this summer, we explore how the Brits feel about limiting their water consumption.
• The 2025 edition of the Indigenous Report finds significant headwinds against reconciliation in Australia.