Brazil Auto: Thriving Amidst Challenges
Read our new POV on the Brazilian auto market. Between ethanol and EVs: a hybrid bridge, rising Chinese brands, and consumer-led choices.
Brazil’s auto market remains resilient yet complex: ICE dominates, ethanol/flex fuel is foundational, and a pragmatic shift to hybrids is underway.
Chinese OEMs are scaling quickly, intensifying competition and catalyzing localized PHEV/MHEV lineups and alliances.
With uneven infrastructure and limited EV incentives, winning will hinge on pricing discipline, consumer education, and insight led portfolios tailored to Brazil’s realities.
Read our new POV.
The author(s)
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Marcelo PereiraCountry Service Line Leader Automotive & Mobility Development, Ipsos -
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