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Are they really that liberal and progressive? How the complexity of Gen Z challenges market understanding
Gen Z presents a complex and nuanced picture. While often perceived as uniformly liberal and progressive, Gen Z exhibits significant internal diversity, particularly across gender lines. We look at what this means for marketing approaches.
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An introduction to Flair Brazil 2024: Nostalgia or perspectives
There is much opportunity to be found in Brazil. We need to go beyond metrics and delve deeper to understand individuals and society. And it is with this aim that we present Flair Brazil 2024.
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Conclusion
The direction Brazil will take in 2024 appears uncertain, with nostalgia and perception playing significant roles.
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The diversity of beauty in Brazil
The word “beauty” has been redefined frequently over the years. Society has always held an ideal of beauty that, in the West, is based on a Eurocentric image, synonymous with status, power and perfection.