Online video growth has been hugely dramatic in the last few years, rising from US$ 16b in 2015 to an estimated US$ 24b in 2017. Because of this strong growth, it has been a hot topic of discussion amongst brand marketers in Taiwan, even though there seems to be a lack of deep understanding of how to truly optimise this growing touchpoint.
On June 27, join Ipsos’ Trish Dorsey who will be presenting Using Sentiment Analysis to Identify Emotions, Provide Insight, Enhance Customer Experience and Prevent Churn.
The Future of Research event series kicked off in the MENA region, with Kuwait being the first market to host it. The event entitled the New Normal, accommodated Ipsos through a half day program that took place at the prestigious corporate conference venue of Jumeirah Al Messilah Beach Hotel. The day began with an early morning power breakfast to break the ice and informally introduce clients to the Ipsos senior management team.
Join us on June 16 for Launch Affluent Survey Europe 2017 in Paris.
Join us on June 15 for Launch Affluent Survey Europe 2017 in London.
For the first (23 April 2017) and the second-round (7 May 2017) of the 2017 French presidential election, Ipsos and Sopra Steria teams have announced live to their media partners their very precise estimations. Together with the opinion polls published during the whole election campaign, Ipsos succeeded in demonstrating both the reliability of its tool and to what extend it gives a trusted insight on the dynamics of the election.
Join us on June 9, for a complimentary webinar to hear highlights from our latest wave of the Ipsos Affluent Survey examining social media trends and key opportunities in Affluent travel
Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.
Welcome to the May edition of Ipsos Update, our monthly round-up of Ipsos’ research and thinking from around the world.
On May 30, celebrate Africa Month with insights from African Lions