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Unlock your brand visibility in the AI era with Ipsos Synthesio GEO
Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
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Ipsos Update – September 2025
Equality, Education, Wellness … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Generational, gender gaps on workplace issues appear
Gen Z, Millennial, Gen X and Boomer men and women may all work at the same company, but in some cases bring divergent views on everything from DEI policies to mental health days.
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Transforming Research Through Synthetic Data
Synthetic data, powered by AI, is poised to transform the market research industry. The question isn’t if, but when and how.
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Ipsos Transatlantic Pulse: Europeans more likely than Americans to say companies should help solve societal problems
Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.
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After Trump’s tariff threats, Europeans rally for economic resilience
Recent data from Ipsos’ EuroPulse reveals a European public that are deeply concerned about Europe's ability to defend its economic interests on the world stage.
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The Experience Perspective
The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.
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Canadians' elbows are up as election nears
In five charts, Melissa Dunne looks at how people in Canada are feeling as the country fights back against Trump’s trade war and annexation threats amid a snap election.
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London takes first place in 2025 World's Best Cities report
The definitive benchmarking of global cities, produced by Resonance with research by Ipsos, surveyed more than 22,000 people in 30 countries to find the best of the best.