Marketing

Ipsos Update – April 2026
Ipsos Update Publication

Ipsos Update – April 2026

Iran, International Women's Day, Mobility… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Marketing Anchors: The case for capability in an era of transformation
Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.
Ipsos Views | Brand Success | Marketing | Brand Strategy
Brand Strategy Publication

Mapping out demand spaces by context

Introducing Ipsos' unique demand space segmentation approach
Ipsos | Unlocking the value of reputation | Reputation
Corporate Publication

Building reputation in 2023: the link between corporate reputation and business efficiency

Drawing on data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.