Recently, Thailand has indicated interest in capturing the opportunities for growing the luxury retail sector via the volume of tourist shoppers and growing local middle class. In a global survey by MasterCard, it was found that Bangkok visitor spending contributed to annual USD 14.4 billion dollars, ranking 4th globally in visitor spending.
Overall, the future looks positive for the global spirits industry. According to latest full year data, the global spirits market expanded by 7% in volume between 2010 & 2011.