Brands

Attempts at interpreting branded content straddle the wire of native advertising and advertorials before falling in to the abyss of general advertising – so what is it exactly and what does it offer that traditional channels do not already deliver?

Now in its fifth year, the results of our 2015 Most Influential Brands of Canada study show a modest shuffling in the upper echelon and one new entry to the Top Ten list.

What characterizes a good brand name? What’s the best way to brief your creative agency for your next product launch?

When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.

“We’re in the IT business and you want to call us a fruit !?!”

Both Florence and Pisa attract over one million visitors every year, but not at all for the same reasons.

Recently, Thailand has indicated interest in capturing the opportunities for growing the luxury retail sector via the volume of tourist shoppers and growing local middle class. In a global survey by MasterCard, it was found that Bangkok visitor spending contributed to annual USD 14.4 billion dollars, ranking 4th globally in visitor spending.

Overall, the future looks positive for the global spirits industry. According to latest full year data, the global spirits market expanded by 7% in volume between 2010 & 2011.