Brands

Driving growth in Inflationary Times

There is a certain degree of economic pessimism in Brazil at the moment. Almost three in four (72%) call the country’s financial status bad or very bad, with “poverty and social inequality” being the biggest concern (42%).

As we began 2022, the pandemic was the number one concern in our What Worries the World survey, with inflation down in seventh spot.

This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.

The Consumer Voice on Sustainability – Challenges and Opportunities for Brands

Encounters around indentity and choice

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?