Business


Society Survey

London takes first place in 2025 World's Best Cities report

The definitive benchmarking of global cities, produced by Resonance with research by Ipsos, surveyed more than 22,000 people in 30 countries to find the best of the best.
Gender Survey

The Women’s Forum for the Economy & Society unveils its 2024 Barometer, in partnership with Ipsos

On the occasion of the 19th edition of its Global Meeting, the Women’s Forum reveals the results of its annual barometer on gender inequalities, developed in partnership with Ipsos, among a sample of 3,500 people residing within the countries of the G7.
Seniors Publication

Golden Years, Golden Opportunities

Preparing your business for an aging world

Ipsos Global Trends 2024 events

Join us for a series of webinars and events to discover local views on our latest Ipsos Global Trends survey.

Navigating the change cyclone: four lessons for leaders

The conversation around change is louder and more prominent than ever before. Change itself has become the status quo, as we see businesses reshaping, refocusing and rethinking in the post-Covid era.
Global Trends Survey

Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity

We are releasing this report ahead of COP28 and have found that attitudes towards purpose are declining for the first time in a decade. People are focusing more inwardly on themselves and their world, rather than the broader problems surrounding them.
The polycrisis, which includes political uncertainty, climate change, and war to name just a few, has arguably worsened, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries. Our end of year update reflects this sentiment, and in the increasing sense of pessimism we felt as we wrote this report.
Corporate Publication

Building reputation in 2023: the link between corporate reputation and business efficiency

Drawing on data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
Economy Publication

A guide to illicit trade assessment

Measuring and understanding the size, shape, and impact of illicit trade
Business Survey

85% of direct sellers in Europe are women

Happy, experienced and upskilled: Seldia and Direct Selling Europe unveil 2023 Ipsos survey results on European Direct Sellers.