Children

Disney Songs: A Magical, Timeless Joy for European Families, Celebrated at Disneyland Paris
Tourism Survey

Disney Songs: A magical, timeless joy for European families, celebrated at Disneyland Paris

Findings from a recent Ipsos Essentials Study Across Five European Countries
Drawing Smiles On Children’s Faces
CSR Survey

Taking Responsibility - Drawing Smiles On Children’s Faces

Bringing joy to children, was the aim of the voluntary initiative conducted by Ipsos in Morocco during the month of October.
Children watching video
Children Survey

American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source

A majority (69%) of parents are comfortable with content kids are exposed to on streamed video subscription services​​​​​​​.
New Psychographic Segmentation of Moms In Russia
Segmentation Survey

Ipsos Has Developed a New Psychographic Segmentation of Moms In Russia

Ipsos has created a new moms psychographic segmentation V2, which will help to understand modern moms with children up to 4 years. This new psychographic segmentation of moms V2 (Value & Values) is based on Baby Index research data.
Yummy Mummy in China
Women Publication

How to Seize the Heart of Yummy Mummy?

Marketing to the new generation of mothers in China has always been a hot spot of many FMCG and maternal-child brands. As a special group, these new mothers are mainly constituted of post-85s and post-90s growing up in the era of Internet. How do they apply the media? What are their considerations when making purchase decisions? How should a brand respond to these habits?
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