Consumer Habits

Anticipating Demographic, Environmental & Technological Change

A year into social distancing: Will SEA see permanent shifts in consumption patterns?

Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.

How and where the world shops and dines transformed during the coronavirus pandemic. As health orders in many countries have called for sheltering in place and minimizing non-essential trips to curb the spread of the virus, consumers throughout the world report eating in-restaurant less often (63% on average across 28 countries) and shopping online more often (43%) than they did before the pandemic. However, buying locally – whether from local farmers and manufacturers, local businesses, or local restaurants – is largely unchanged compared to before the pandemic.

Doing research during a crisis allows businesses to better predict and prepare for what to do next.

Eleven out of 24 countries see a significant increase in confidence over the last three months.