Covid-19


45% of people globally are currently trying to lose weight

More than half of the global population would rather exercise more and/or eat more healthily, but not diet as the actions they would take when trying to lose weight. But from a dietary perspective, sugar is seen as the main component that people would look to reduce or eliminate to help with weight loss.

Entrepreneurialism alive and well in the time of the pandemic

Entrepreneurial spirit is up among women and younger adults.
Ipsos Update Publication

Ipsos Update - January 2021

Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and a look at the local story in a selection of countries.
Vaccine Survey

U.S. and U.K. are optimistic indicators for COVID-19 vaccination uptake

New Ipsos-World Economic Forum survey following the release of a vaccine in the U.S. and U.K finds intentions to get vaccinated up in both countries, but down in several others as many worry about side effects.

Global predictions for 2021

After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.
Covid-19 Survey

Anxiety, stress and loneliness: COVID’s toll on the lives of workers

New 28-country survey for the World Economic Forum reveals most employed adults report experiencing significant work-related disruption with a negative impact on their wellbeing.
Online Shopping Publication

2020 was a big year for online sales - But at what cost?

Something is missing from the online buying experience. Here's what brick-and-mortar stores can learn from unhappy shoppers.
Flair Publication

Flair Russia 2021 - Progress

In the third edition of Flair Russia, Ipsos experts share their vision of what the future may hold for us over the coming years and what signals of the future we can recognise today.
Flair Publication

Flair Brazil 2021 - Together in Sickness and in Health

The COVID-19 pandemic has hit Brazilian society hard and revealed deep inequalities in access to essential services such as healthcare, education and internet. At the same time, the economic and health crises have functioned as an inflection point and accelerated transformation. People have adopted innovative solutions, developed new skills and habits; brands have had to create new connections and priorities with their consumers.