Digital

How do you leverage digital to transform your business? Join us at the first AmCham Insights event organised by the Communications Committee, to be held on 2 February 2017.

80% of 16-34 year olds use a smartphone in their purchase journey.

Understanding societal and cultural trends starts with understanding real people: real people in real life. We are delighted to share with all our Ipsos clients the Top 10 Trends unearthed through the Mind & Mood of real Australia in 2016.

On average, the Global Affluent spends 301 minutes on media per day which adds up to 5 hours. They spend 2 hours on watching TV and 2 hours online. Nearly an hour a day is spent on reading print.

“Ad tech has evolved into a toxic ecosystem that is killing itself and is taking digital advertising with it.” So said commentator Shelly Palmer, writing in June 2016.

Welcome to the November edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.

A majority (69%) of parents are comfortable with content kids are exposed to on streamed video subscription services​​​​​​​.

Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.

When you’re making important decisions, you need to be sure you’re focusing on the right things.