Digital

In 2016, Black Friday falls on 25th November. Ipsos brings you on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

Cybercrime in the UK is identified as top reputational threat, but companies not seen as being on top of it. Cybercrime is a growing and evolving threat for businesses. More worryingly, across different industries it takes an average of 100 days for companies to detect a potential breach and sometimes a threat will not be identified at all, according to Gordon Morrison of Tech UK.

Ipsos released the 2016 Ipsos Affluent Asia survey results, Asia’s most comprehensive survey of the upscale affluent market covering 10 countries across the region.

The Ipsos Global Affluent Survey is a unique database which allows planners to compare and contrast the behaviour and media consumption of the Affluent individuals across 49 countries in the world.

On October 13- 2016, we celebrate the 4th release of the Ipsos Affluent Survey EMEA.

With the rapid rise of visual language, it is becoming increasingly important for both researchers and brands to understand how to unpick and analyse this new vocabulary; deconstructing the discourse, to stay ahead of the curve.

Ipsos Connect launches Connect:Live to help advertisers understand the brand impact of their online video advertising.

Only 56% of females 65+ have accessed the internet in the last 3 months. This rises to 69% for males of the same age group. Males (38%) and females (29%) 65+ from social grade DE are least likely to have accessed the internet recently. Broadband at home remains the preferred method to access the internet with 77% but Smartphone access is closing the gap rapidly and is now at 71%.

Marketing to the new generation of mothers in China has always been a hot spot of many FMCG and maternal-child brands. As a special group, these new mothers are mainly constituted of post-85s and post-90s growing up in the era of Internet. How do they apply the media? What are their considerations when making purchase decisions? How should a brand respond to these habits?