Digital

Moving beyond the claims of fast, good and cheap digital measurement to help build stronger brands.

On November 7, join us for a complimentary webinar where we will illuminate how to push your research beyond focus groups, and leverage the role digital qualitative solutions can play in understanding your customer within the lottery and gaming sector.

“It’s not what you look at that matters; it’s what you see.” American author Henry David Thoreau could have been weighing in on the big debate about advertising viewability.

The Philippines’ first Digital Measurement Standard was launched to the industry by the Internet and Mobile Marketing Association of the Philippines’(IMMAP) Digital Measurement Board (DMB) last August 24th at the BGC Arts Center.

Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception.

Can financial services companies build connections in a world of increasingly virtual relationships? They need to if they want to keep and gain customers, writes Tony Smith in Quirk's.

In today’s digitised world, the advent of social media has changed the lives of many. Millennials are a generation that grew up with social media and witnessed rapid advancements in technology, thus shaping their lives.

We all know that MENA is one of the fastest growing online markets in the world, with number of internet users almost doubling every 5 years. The marketers are taking this opportunity and constantly increasing their share of media mix on digital, some reaching close to 30% of their total spends. But the question now is “are we getting enough return on our investment?”

Italy internalises turbulence, Italy’s families are in an increasingly precarious situation, Italy is dominated by a cautious attitude... Discover the 10 points of Flair Italy 2017.