Gaming

How Pokémon Go reflects current global trends, people’s current aspirations, and how brands can successfully embrace these changes.

It’s the latest craze that has swept the nation since its launch last Thursday 14th July. Reports from SimilarWeb in the US already suggest that it’s overtaken Twitter in terms of daily active users, with the number engaged on the app reaching 5.92% of the US Android population. So what does this mean for the UK? And how can one phone app benefit retailers in the wake of Brexit?

Despite high awareness, less than a third can correctly identify a Pokémon character.