Generation Y


Millennials Publication

Millennials in Pakistan

This special study sheds new light on Pakistan’s millennials - one of the country’s most important and disruptive consumer segments.
Millennials Publication

Ipsos in Pakistan Presents Millennials

MENA's most comprehensive syndicated study on Generation Y.
Millennials Publication

Asia’s Millennials Want to Connect With Brands

When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.