Inflation

People are feeling ‘pessimistic’ amid rising prices, talk of a world recession.

A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.

Inflation is now the top global worry for the first time, with 26 out of 27 countries recording an increase in concern over the last month.

The many twists and turns over the past 25 months has impacted the decision to have kids — and the ride isn’t over yet.

This playbook is for innovation leaders in the CPG industry, looking to launch inflation-resilient new products. Following a disciplined approach laid out in this paper can help one through uncertain times.

The global public’s top 5 concerning issues remain unchanged, with Covid-19 still top. But inflation now ranks 6th with almost one in four (23%) worldwide now saying it is a worry in their country.