Multichannel

Flair Brazil 2020 | Ipsos
Flair Publication

Flair Brazil 2020 - Watercolour or Mosaic

Flair goes to Brazil for the fifth time and finds a country grappling with a series of crises and changing consumer behaviour.
Social ranking | Ipsos
Social Media Publication

Social ranking

Is social media a distraction from more worthwhile communications channels?
UUniverse Cultural nuances to life
Advertising Survey

Bringing Cultural Nuances To Life

This book has been initiated to help Ipsos researchers in their international projects. At the analysis stage, it provides cultural insights which can enlighten the results. But also from a technical perspective, when preparing a qualitative study design, it aids in the consideration of local constraints (such as scheduling, sample composition, geographical coverage).