Social ranking
Is social media a distraction from more worthwhile communications channels?
One in three think social media can be distracting – for example, in employee communications. Nevertheless, Reputation Council members believe it’s integral to their communications.
Half-right. Because it is a distraction in a sense of it’s a great tool and people are attracted by the fact that there is a lot of back-end data.
Is social media more important than traditional media in today’s communications strategies?
This proposition sparked debate (especially from the ex-journalists on the Council!). Two broad conclusions emerged:
- They are complementary; traditional media increasingly relies on social feeds, and in turn contextualises and interprets social content for its audiences. Corporates can ignore neither channel.
- Both forms of media are important; the ‘ranking’ will depend on the sector, audience and issue. But, without question, social is becoming ever-more important for corporate communicators.
Everything has converged so it is all-important.
