Neurosciences

In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.

On May 16-18, don't miss VivaTech, the world’s rendezvous for startups and leaders to celebrate innovation. This year again, Ipsos is a partner of the VivaTech fair. It’s a gathering of the world’s brightest minds, talents, and products taking place in Paris. New usages, innovative technical solutions (neuroscience, virtual or augmented reality, artificial intelligence ...) make the business of market research even more exciting. Come and talk to our experts and discover how Ipsos takes up the challenge with its teams and partners - STAND M30!

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

September 12 - Ipsos is pleased to be a sponsor of this year’s Data & Measurement conference presented by Google.

In this article we discuss the influence of an in-store gift on emotional arousal and shopper behaviour.

Learn more about the five methods which comprise the backbone of nonconsious measurement: Behavioral Economics, Eye Tracking, Facial Analysis, Applied Neuroscience and Biometrics.

On November 7 & 8 - To better understand, measure, and predict consumer behaviour, the world’s biggest, most successful brands are turning to the behavioural sciences and nonconscious measurement tools — and seeing results.

Join us as we go beneath the surface of traditional research to explore neuroscience, behavioural economics, social data integration and much more on 2 March 2017.

In this video, Elissa Moses discusses the science of neuromarketing and how the brain engages with physical and digital channels.