June’s data of Pulso Brasil captured the full plea bargainning impact of JBS’s businessman -Joesley Batista - on the public. The scenario of hopelessness continues to increase - 95% of Brazilians believe that the country is in the wrong direction.
Once again, the Ipsos Public Affairs France team, led by Brice Teinturier (Deputy CEO, Ipsos in France) and Jean-François Doridot (BU Manager, Ipsos Public Affairs in France), announced live estimates very close to the official scores for both parliamentary election rounds!
In an era where politics often overtakes the best cared-for brands, how do responsible stewards prepare their organisations to navigate ideological consumers?
Brazilians continue without confidence in the direction of the country: 93% state that Brazil is in the wrong direction, index that is similar to what we have seen in recent months. This perception reflects the lack of perspectives regarding the political, economic and social stabilization of the country.