Pre-Testing

Technology | going faster | impact on research market | Ipsos
Market Research Publication

Slowing Down to be faster: why it is paramount to invest at the front end of the development process

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
Testing That Saves Time & MoneyIntelligent Product Test Design: When less can be more
Product Testing Event

[WEBINAR] Intelligent Product Test Design: When less can be more

September 13 - Caught between the ‘insight vs. investment trade-off’ when it comes to product testing? Ipsos is freeing clients from this conundrum while saving them time & money!
Ipsos’ Syndicated Lab Mapping Study Launches in Australia
Healthcare Survey

Ipsos’ Syndicated 'Lab Mapping' Study Launches in Australia

Ipsos Healthcare, the global healthcare division of Ipsos, has launched its syndicated Lab Mapping Study in Australia.
Retail - CPG
Tracking Publication

A Closer Look At Behavioural Economics And Concept Testing For CPG

Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations. This is what makes consumers neatly or broadly rational. Rationality does not assume consumers are conscious of their preferences, motives and decision processes. Consumers operating under System 1 may not always make the most consistent choices but that doesn’t make them in essence irrational consumers.