[Webinar] KEYS: Uncharted Territory

We’re barely halfway through the year, but it’s already hard to keep up with everything that’s happening.  
Ongoing wars, trade wars, culture wars. There’s a lot to take in.
And yet the world moves on. Economies are adapting to social and technological change. Consumer confidence may be muted, but it has not collapsed. 
More than ever, it feels like the role of researchers and marketers revolves around making informed judgements about what’s changing – and what’s staying the same.
To this end, the next episode of our KEYS webinar series is dedicated to what we’ve learned so far during 2025. Are we adapting fast enough? And are there areas where we need to change course?
We do hope you will be able to join us.
 

Know the New America: 

The presidential election revealed a nuanced America, one which is polarised and uncertain. We take a tour of the latest public opinion evidence as we build an updated picture of citizen-consumer expectations in the US today.

The Superpower of Empathy: 

Perhaps we are entering a new and golden era, where technology and humanity combine to create campaigns that connect deeply at a personal level. Fresh from the Cannes International Festival of Creativity, we reflect on the keys to creative success in 2025.

Reputation Resilience: 

Distrust in governments and public institutions may be pervasive. But this opens up opportunities for organisations who can show a clear and authentic sense of purpose. We share our checklist for maintaining and building strong corporate reputations. 

Economic Powerhouse: 

The experiences of 2025 vividly illustrate how markets in Asia are vulnerable to external shocks and unexpected events. But their economies continue to grow, and the consumer base is increasingly affluent and aspirational. We set out the opportunities to better connect with people’s needs and aspirations across the region.

Watch the webinar

 

All Keys webinars are available here.