Reputation

What citizen-consumers want from foreign companies doing business in their country.

Meeting citizen-consumers where they are and addressing their needs

Ipsos Reputation Council Report 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Join us for the next episode of our KEYS webinar series dedicated to what we’ve learned so far during 2025. Are we adapting fast enough? And are there areas where we need to change course?

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world

The proportion saying the United States will have a positive influence on world affairs has fallen in 26 out of 29 countries over the last six months. America’s reputation has fallen most markedly in Canada. For the first time in our decade-long survey series, China is placed ahead of the US when it comes to playing a positive role on the international scene.

Movements beneath the surface: tectonic tensions and real opportunities

Companies are expected to play a larger societal role, moving beyond traditional Corporate Social Responsibility and embracing ESG principles. However, the rise of societal polarisation, fuelled by social media algorithms and echo chambers, creates complexities for businesses.