Sustainability

A new global Ipsos survey for the World Economic Forum unveils a profound and widespread desire for change rather than a return to how things were before the COVID-19 pandemic.

We will be taking stock and reviewing just what has changed as a result of the pandemic, looking at how behaviours are evolving and considering the implications for brands.

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.

This latest webinar is part of an ongoing programme to help our clients better understand the dynamics of the current situation as they plan for the future.

Consumer expectations on sustainability are rising, but in fact, it’s complex and sometimes not easy for our clients to not only committed to sustainability but also implement incremental steps towards becoming truly sustainable.

With 85% of S&P 500 companies now disclosing their ESG status, most corporations know they need to focus on ways to operate in a more sustainable manner, whether it be reducing their carbon footprint or overhauling their entire supply chain.

View our on demand webinar to learn whether shoppers are willing to pay more for your sustainable products.

View our on demand webinar to hear insights from recently fielded survey questions to gauge possible behaviour changes related to sustainability after coronovirus, in order to provide a definitive POV on the consumer/citizen paradigm.

Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …