Building on our series of “Keys” webinars, Ipsos continues to bring together new perspectives, based on real-life experiences and insights grounded in research. At this session we took stock and reviewed just what has changed as a result of the pandemic, looking at how behaviours are evolving and considering the implications for brands.
Our session on September 10th featured:
- Adaptations & Anxieties: with our daily routines still adapting to the ongoing threat of the virus, Simon Atkinson will share our latest analysis of public opinion around the world and look at how it is shaping behaviours.
- The Role of Culture in a Global Crisis: recent experiences have underlined the importance of staying close to cultural drivers and local nuances. We will be hearing from Radhecka Roy how deep understanding of identities and values underpins good decision-making.
- Affordable Indulgencies: we’ve been revisiting the question of how to grow premium brands during a recession. Colin Ho’s analysis finds that a little happiness can go a long way…
- Re-packaging Covid: the crisis involves balancing competing tensions: the new impetus on hygiene, the ongoing importance of sustainability and the need to deliver value in recessionary times. How to be clean, green and affordable? Ian Payne will take up the story.
Simon Atkinson, Chief Knowledge Officer, Ipsos Knowledge Centre
Radhecka Roy, Global Service Leader, Strategic Curation, Ipsos UU
Colin Ho, Chief Research Officer, Innovation and Market Strategy & Understanding, US.
Ian Payne, Global Service Leader, Pack Testing, Innovation