Trust


Thailand: What lies beneath the (land of) smiles?

Thais look to businesses instead of government to bring about a brighter tomorrow.
Media Survey

Elections & social media: the battle against disinformation and trust issues

The reliability of online information being crucial during elections, UNESCO and Ipsos decided to conduct a survey in 16 countries where general elections will be held in 2024, and pose questions specific to this context: do people feel that disinformation have already had an impact on political life in their country? Are they concerned that disinformation will impact the next campaign?

Between confidence and confusion

March: Former Malaysian Prime Minister Muhyiddin Yassin is charged with abuse of power and money laundering
Trust Survey

Politicians are the least trusted profession, while doctors and scientists are seen as the most trustworthy

Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.

Trust Publication

Trustworthiness of the oil and gas sector

Potentially contrary to expectations in Western markets, globally, perceived trustworthiness of the oil and gas sector follows the same pattern as others – gradual increase over time.
Trust Publication

Growing trust in financial services

Growing trust in financial services and the case for a more confident stance on the sector’s societal role.
Trust Publication

Trust in Social Media

In the context of increased regulation and tightened content moderation, the social media sector sees the first rise in trustworthiness since its inclusion in the Ipsos Trustworthiness Monitor.
Trust Publication

Britain feels broken

This is one of the few things we seem, as a country, to be able to agree on.
Trust Publication

Retail

From Riches to Rags? The Retail sector is highly trusted, but faces a myriad of challenges to its trustworthiness.