Trust

Growing trust in financial services and the case for a more confident stance on the sector’s societal role.

In the context of increased regulation and tightened content moderation, the social media sector sees the first rise in trustworthiness since its inclusion in the Ipsos Trustworthiness Monitor.

This is one of the few things we seem, as a country, to be able to agree on.

From Riches to Rags? The Retail sector is highly trusted, but faces a myriad of challenges to its trustworthiness.

During the pandemic the food and drink sector was lauded for keeping a nation fed and its reward from a reputational standpoint is that it is among the most trusted sectors.

Unpacking trust in the Consumer Packaged Goods sector.

How pharma earned people’s trust? Our data shows that pharma is the most trusted sector of those we measure.

Pharma reputation post-pandemic: a look at generational trust.

When it comes to being seen as trustworthy or untrustworthy, the tech sector seems to be at a bit of a crossroads.