Video

Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.

A quarter of people globally say they’re spending more on electronics, books and movies.

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.

Ipsos in MENA is launching its fourth wave of the SVOD survey.

On June 19, join us for the second session to look at the way video is expanding and evolving in the context of market research and insights.

Britt Calvert, Senior Account Manager, Ipsos Marketing took the time to explain how mobile and video analysis can provide added depth and impact to your research.

Online video growth has been hugely dramatic in the last few years, rising from US$ 16b in 2015 to an estimated US$ 24b in 2017. Because of this strong growth, it has been a hot topic of discussion amongst brand marketers in Taiwan, even though there seems to be a lack of deep understanding of how to truly optimise this growing touchpoint.

Data suggests visual attention to advertising on YouTube mobile is higher than on TV.

The 2017 edition of Teads Video Summit Paris will take place on January 26th with the theme "Video, Data and Mobile: the creative and qualitative leap".