[EVENT] Video, Data and Mobile: the Creative / Qualitative Jump

Agnes Gilbert, Digital Director at Ipsos Connect, France will speak at the Teads Video Summit Paris 2017 on "The mobile as a standard screen".

The 2017 edition of Teads Video Summit Paris will take place on January 26th with the theme "Video, Data and Mobile: the creative and qualitative leap".

Many speakers will speak during the morning. Meet Agnès Gilbert, from 10:15 am!

Mobile as standard display: 
Adapting your communication to the mobile, a paid strategy

Agnes will present the study "Born for mobile" on the efficiency of video formats optimised for the mobile.

More than 80% of video ads on mobile today are TV spots in interrupted formats like pre-roll: nothing to inflate the ranks of ad blockers users! Beyond the creation, Teads has studied with Ipsos the impact of formats adapted to mobile and their acceptance by users.

Programme and inscription.