Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments.
Join us for this Misfits webinar, where Ipsos will share key findings from a meta-analysis measuring end effects and the presence of creativity across thousands of video ads, and in doing so, reveal an industry first - what creativity really means in advertising and the role it plays in delivering end business effects.
Giving you an exclusive preview of the Misfits learnings, the webinar will enable you to better understand how you can leverage creativity to fuel business effects in your campaigns and spark brand growth.
Sign up for the Misfits webinar and join Ipsos’ Creative Excellence team in one of our 45 minutes sessions as they will present excerpts from the imminent launch of the Misfits publication, along with global and local cases.
Reserve your place below for the Misfits webinar on 5 May 2022 and get ready to be brand fit.
11 sessions across the world
4pm (AEST) | Australia
3pm (CST) | China
4pm (GMT + 8) | Singapore
11am (CEST) | France
3:30pm (IST) | India
2pm (CEST) | Central Europe
2pm (BST) | United Kingdom
4pm (CEST) | Italy and Spain
10am (CDT) | Mexico
12pm (EDT) | USA
2pm (GMT-3) | Brazil
Shaun Dix, Global Service Line Leader, Creative Excellence, Ipsos
Adam Sheridan, Global Head of Products and Innovation, Creative Excellence
Arnaud Debia, Global Creative Development Director, Creative Excellence, Ipsos
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