Looking to make your company run more effectively and efficiently? Management teams around the world face a variety of complex business situations daily. A great place to start boosting your business is by leveraging the power of your reputation.
Ipsos Global Reputation Centre research across 31 countries shows conclusive proof of the relationship between a good reputation and better business efficiency.
How does reputation influence purchase decision?
Reputation is a key consideration in purchase decisions.
The vast majority (87%) of consumers around the world say that they take the reputation of the company into account when purchasing a product or service. There are regional differences in intensity. Consumers in Latin America and the Middle East/ Africa are the most likely to say they are “very likely” to take reputation into account. Consumers in Europe feel less strongly about taking reputation into account (just 24% “very likely”), but still a vast majority (79%) say they take reputation into account to some extent.
We hope you find the report interesting and informative and, as ever, would welcome any thoughts or feedback you may have.
For more Ipsos’ Global Reputation Centre information and reports, please visit https://reputation.ipsos.com/
[EVENT] The State of Reputation in Canada: Today’s Context, Tomorrow’s Expectations
On May 7, please join Ipsos for an exclusive breakfast presentation about the state of reputation in Canada – how companies are performing now, the impact of the current social and economic context on trust, and how your stakeholder’s future hopes and expectations will influence your reputation in the years to come.
Elections 2019: Unpacking Party Manifestos
April 25 - Africa Check and Ipsos invite you to join the discussion of the 2019 Elections Manifestos (ANC/EFF/DA). Ipsos will present their research on public perception around political parties and key issues while Africa Check will share their findings on how the facts in the manifestos hold up. KEYNOTE ADDRESS BY JUDGE SACHS