Looking to make your company run more effectively and efficiently? Management teams around the world face a variety of complex business situations daily. A great place to start boosting your business is by leveraging the power of your reputation.
Ipsos Global Reputation Centre research across 31 countries shows conclusive proof of the relationship between a good reputation and better business efficiency.
How does reputation influence purchase decision?
Reputation is a key consideration in purchase decisions.
The vast majority (87%) of consumers around the world say that they take the reputation of the company into account when purchasing a product or service. There are regional differences in intensity. Consumers in Latin America and the Middle East/ Africa are the most likely to say they are “very likely” to take reputation into account. Consumers in Europe feel less strongly about taking reputation into account (just 24% “very likely”), but still a vast majority (79%) say they take reputation into account to some extent.
We hope you find the report interesting and informative and, as ever, would welcome any thoughts or feedback you may have.
For more Ipsos’ Global Reputation Centre information and reports, please visit https://reputation.ipsos.com/
[WEBINAR] Patient Experience: Putting the Patient Front and Center
On July 12, join Ipsos for a complimentary webinar as we explore how to best understand, measure, and improve patient experience. Drawing on the perspectives of healthcare leaders, this webinar will feature recent research conducted by Ipsos.
[EVENT] HW Summit 2018
July 6 - Did you know 2018 is the Canada-China Year of Tourism? This might be good timing in light of world events where the need to embrace trade and relationships with China is becoming more apparent. Combine that with a market segment - the Chinese customer - that is driving demographic change and market growth in Canada and a new marketing eco-system emerges.