As an industry, we are aware of several problems plaguing social intelligence:
- The terminology: There’s so much terminology, does it all mean the same thing? Or are they different?
- Lots of use cases: The fact that social data can be used across the organization in many ways.
- Communicating value: our inability as an industry to succinctly communicate what we do and what value it has to the organization.
How can we get buy-in when we can’t explain our value simply?
Join experts from Ipsos, Convosphere and BT for a discussion about what social intelligence research is, and how best to communicate the benefit within your organization.
To register for this complimentary webinar, simply visit The Social Intelligence Lab website.
Steve Reeves, Vice President, Social Intelligence Analytics, US