Our expectations lie at the foundations of all our subjective experiences, influencing the choices we make in all aspects of our lives. But, from a researcher’s perspective, expectations are not always the easiest concept to capture and measure.
In this episode of our KEYS webinar series, we share new analysis to help us better diagnose what citizens and consumers are looking for these days. How and where are expectations changing? And how can we better understand what underpins people’s choices?
On the agenda:
The year so far: how’s it going?
We review the latest public opinion data and set it against the context of our new Ipsos Global Trends report: A New World Disorder – Opportunity in a Polycrisis.
Unlocking brand success
Do we really know how people see our brand and our category? We explore why shaping expectations is more important than just understanding them.
Keeping the dream relevant
The luxury sector provides a case in point to illustrate how consumer aspirations have been evolving recently. We review what this means for an industry that historically has prided itself in the quality of its products and creations.
We are more than our senses
When buying a product, our experiences are an amalgamation of different forces (sensory, knowledge and context). We present new ideas for developing a holistic approach to product testing and development.
All KEYS Webinar recordings and presentations are available here
Jennifer Hubber, Chief Client Officer, Head of Ipsos Global Client Organisation
Simon Atkinson, Chief Knowledge Officer, Ipsos Knowledge Centre
Moneesha Banerjee, Senior Client Officer, Ipsos in the US
Nikolai Reynolds, PhD, Global Head of Product Testing, Innovation, Ipsos
Javier Calvar, Group Service Line Leader, Ipsos in Hong Kong