The increasing availability of digital technologies and data are changing the ways in which consumers and brands interact. With that, the ability to engage consumers by creating more personalized brand experiences which drive relevance and value for the consumer is moving beyond the "nice-to-have" to the expected.
Social media plays a key role in driving and enabling this shift. Brands are able to build more direct and personalised relationships with consumers, reaching them on the go and in familiar, social spaces where they choose to spend more and more of their online time.
Furthermore, shining a behavioral science spotlight on this realm can even better illuminate the use of social media from a brand perspective.
View this recorded webinar featuring best practices for using social media and behavioral sciences to create more personalized consumer experiences, including featured case studies on how companies leverage social to add value for both consumers and brands.
Menaka Gopinath, Ipsos Marketing, US
Colin Strong, Head of Behavioral Science, Ipsos, UK