Marketers from across all sectors who are interested in exploring key drivers and trends in, shopping, engaging consumers across the omnichannel landscape, and what will win in tomorrow’s retail reality, will find this topic relevant and critical.
During this session, we partnered with Gensler, one of the world’s premier architecture, design and planning firms, to share our perspectives on the way forward with retail in the U.S. marketplace. This on demand webinar features three key elements, each of them critical to understanding how today’s chaotic and challenging retail landscape is going to transform into a new lifestyle-centric consumption model in the years ahead.
To start, Gensler shares their recently released results of its first-ever Gensler Experience Index(SM), validating that design has a quantifiable impact on experience. The research identifies the key drivers of a great experience and provides a holistic framework for understanding experience across retail, public spaces, and workplaces.
Then, Ipsos shares two key pieces of fresh thinking: 1) findings from a recent consumer experience study conducted by Ipsos, and 2) key trends that are shaping the future of this space.
View this session now to learn how consumer needs, expectations and intentions, with a focus on the role design plays in meeting those needs through the lens of both the consumer and those who design retail and lifestyle spaces. How are brick-and-mortar stores responding to their online counterparts? How should retailers be taking advantage of the latest trends and technologies to deliver a shopping experience that goes beyond the norm?
Don Abraham, Ipsos Strategy 3, US
Danielle Edwards, Ipsos SMX, US
KEYS: STANDING OUT FROM THE CROWD, Making Your Mark in the Moments That Matter [Webinar recording]
This session sees us explore how we can cut through the noise and ensure the product, service or experience we are offering stands out at those moments that really matter. Our experts will be sharing our latest analysis of how consumers react in different contexts - and reflecting on the implications.