There are 8.6 million Affluent Uploaders* in Europe**. Their active online behaviour might trick you into thinking Uploaders are mainly Millennials, but the opposite is true – 7 out of 10 Uploaders are non-millennials.
These elite online influencers like to keep themselves informed. They are not only heavy online contributors and users; they also consume more (international) media via TV and Print than non-uploaders. Uploaders like to keep in touch with the world by getting inspired by other cultures. Uploaders make twice as many international air trips (4 international air trips in the past 12 months) as the non-uploaders (2 international air trips in the past 12 months).
*Affluent Uploaders definition: Uploaders: Time Spent Yesterday contributing any kind of content to the internet (like blog entries, comments, tags, or uploading of pictures), >15 minutes. Non-Uploaders: Time Spent Yesterday contributing any kind of content to the internet (like blog entries, comments, tags, or uploading of pictures), none. Millennials: age 21-34. Non-Millennials: age 35-74
**Based on the 21 countries in Europe where the Ipsos Affluent Survey is measured: Austria, Belgium, Denmark, Germany, France, Finland, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Turkey, United Kingdom, Czech Republic, Hungary, Poland, Russia.
The Affluent database represents 52.2 million Affluent Europeans. The universe accounts for the Top 13% of all adults, within the 18+ age group. The European top 13% are defined as main income earners within the top 20% households in each of the 21 survey countries, measured by household income. N=27,751. Fieldwork period 12th of January 2015 - 20th of December 2015
[WEBINAR] Understanding Category Trends in the Age of the Consumer
Sept 14 - Staying ahead of trends in today’s rapidly shifting landscape is more important and more complex than ever before. In a world where ideas and influence can spread like wildfire, how do we better equip ourselves with the category understanding and depth of knowledge essential to success?
[WEBINAR] From “So What” to “Now What”
On July 31 - Does your team struggle to translate data and insights into business building activity? Do you have reams of data and need to identify consumer Jobs to Be Done, or to build brand activation ideas? Ever finish a big segmentation or insights project and need to inspire your team to act on the consumer’s behalf?