The World Will be Watching

As the clock ticks closer to the start of the 2018 Winter Olympic Games on February 8, we surveyed Americans to find out what they enjoyed most and why.

The author(s)
  • Paul Abbate Global Lead, Global Advisor, Public Affairs, US
  • Chris Deeney Public Affairs, US
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According to our most recent Ipsos U.S. Omnibus survey, 70% of Americans plan on watching the 2018 Winter Olympic Games. And now that sports like freestyle skiing and snowboarding have been added, 65% say the Olympics are more enjoyable and exciting to watch.

What else will they be watching? Read our Thought Starter for more from this survey.

Throughout the years, the Olympic Games have become as much a spectacle for its pageantry as a show of global peace and sportsmanship. The 2018 Winter Olympics start February 8th in South Korea, and our recent Ipsos Omnibus survey found out what Americans think about this world wide event.

The author(s)
  • Paul Abbate Global Lead, Global Advisor, Public Affairs, US
  • Chris Deeney Public Affairs, US

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