The Duchess of Cambridge launches landmark UK-wide survey on early childhood

Conducted by Ipsos MORI on behalf of The Royal Foundation, the survey aims to spark the biggest ever conversation on early childhood.

The author(s)

  • Kelly Beaver Managing Director, Public Affairs
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  • The Duchess of Cambridge embarks on a 24-hour tour of the country, visiting Birmingham, London, Cardiff and Surrey to launch ‘5 big questions on the under 5s’. Access the survey at 5bigquestions.org.uk.
  • Conducted by Ipsos MORI on behalf of The Royal Foundation, the survey aims to spark the biggest ever conversation on early childhood that will ultimately help bring about positive, lasting change for generations to come.

The Duchess of Cambridge took the next steps in her early years work today, launching a landmark survey which gives people across the UK an opportunity to provide their view on raising the next generation.

The survey contains five short questions and aims to spark a national conversation on the early years that will ultimately help bring about positive, lasting change for generations to come. It is designed to bring together the thoughts of as many people as possible – recognising that everyone has a role in ensuring strong, healthy foundations for the youngest in our society that will positively affect their lifelong outcomes.

The findings should provide a vital source of information for the early years sector, helping it to better understand public perceptions of the importance of the early years, and the first-hand experiences of parents, families and carers. This public feedback will also help to focus Her Royal Highness’ work through The Royal Foundation as she endeavours to provide children across the UK with the best foundations to lead healthy and fulfilling lives.

The launch of the survey follows eight years of work by The Duchess of Cambridge in which she has explored how experiences in early childhood often lie at the root of the hardest social challenges the country faces today. What we experience in the earliest years – from in the womb to the age of five – is instrumental in shaping our future lives. Her Royal Highness has spent time meeting with families across the country and hearing about the issues they deal with day-to-day, in addition to speaking with academics, experts, organisations and practitioners. In May 2018, The Duchess convened a steering group of experts to focus on how to bring about positive, lasting change in this area.

 

 

Kelly Beaver, Managing Director, Social Research Institute, Ipsos MORI said:

Whilst many studies have been conducted to generate evidence of the importance of the early years, there is a real lack of evidence to understand whether this is understood by the British public, or which bring to life how it feels to be a parent of an under 5 in the UK today – the division of roles and responsibilities and the aspirations for the youngest in our society. The 5 Big Questions is a fantastic way for the British public to share their views about the importance of the early years.

Survey Details

The survey is being conducted by Ipsos MORI on behalf of The Royal Foundation and will run for a month, from 2230hrs on 21st January to 21st February, 2020.  

The online survey can be found here: 5bigquestions.org.uk. It can also be accessed via a QR code.

Work has progressed on the survey behind the scenes for the last four months, with Ipsos MORI also completing a study with a nationally representative sample of the UK alongside qualitative research to underpin the 5 questions. This study seeks to better understand public perceptions of the importance of the early years, responsibilities for individuals and society and the support parents of 0-5 year olds feel they need and receive during that stage of life.

The author(s)

  • Kelly Beaver Managing Director, Public Affairs

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