Economist/Ipsos MORI October 2014 Issues Index

This month's Economist/Ipsos MORI issues index shows that two fifths of the public mention immigration amongst the most important issues facing Britain. A third (34%) of the public mention the NHS, which is the most important issue to women.

Economist/Ipsos MORI October 2014 Issues Index

The Economist/ Ipsos MORI October Issues index shows an increase in concern about the NHS, though immigration is the most important issue facing Britain

The NHS is the most important issue facing Britain according to women

This month’s Economist/Ipsos MORI issues index shows that two fifths (40%) of the public mention immigration amongst the most important issues facing Britain. For a quarter (23%), it is the single most important issue facing Britain. Concern rises with age, from  31% of those aged 18-34 to half (50%) of those aged 55+.

This marks the first month in which we have recorded concern about immigration separate to concern about race relations, which is mentioned by 5%. This means that concern about race/immigration combined is at 45%, the highest level of concern in eight years.

A third (34%) of the public mention the NHS among the most important issues facing Britain, however it is chosen as the most important issue by just 7%, indicating perhaps that concern, though high, is not paramount compared with other issues

Women are much more likely to mention the NHS compared with men (41% vs 27%), indeed, for them, it is the most important issue facing Britain. Concern is also more prevalent amongst the middle aged groups – it is mentioned by 44% of ABC1s aged 35-54, compared with just a fifth (20%) of C2DEs aged 18-34.

As was the case last month, three in ten (30%) mention the economy, and a quarter (24%) mention unemployment, rising to 36% of C2DEs aged 18-34, for whom it is the most important issue facing Britain.

Technical note

Ipsos MORI's Issues Index is conducted monthly and provides an overview of the key issues concerning the country. Ipsos MORI interviewed a representative quota sample of 976 adults aged 18+ across Great Britain. The questions are spontaneous - i.e. respondents are not prompted with any answers.  Ipsos MORI's Capibus vehicle was used for this survey. Interviews were conducted face-to-face in-home between 10th-20th October in 184 sampling points across Great Britain. Data are weighted to match the profile of the population. 

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