Ipsos MORI Research Highlights - November 2019

This month's Ipsos MORI research highlights include falling levels of concern over immigration, politicians are now the least trusted profession in Britain and the latest on the General Election as the majority expect the Conservatives to be the largest party.

The author(s)

  • Ben Page Chief Executive, Ipsos MORI
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General Election 2019 | Ipsos MORI

Visit our General Election page for a round-up of Ipsos MORI surveys, trends and analysis.

Jo Swinson's favourability ratings fall, proportion thinking Labour having 'good campaign' increasing

19% of the British public are favourable towards the Lib Dem leader compared to 50% that are unfavourable, this means that in one week the Lib Dem leader’s net favourability rating has fallen from -19 to -31. The public continue to be most favourable towards Boris Johnson but there are signs of his numbers softening. 33% are currently favourable towards Johnson and 47% unfavourable and his net rating has therefore fallen from -8 to -14 in that time (last week it was -9).

Despite these changes in favourability scores, there is little change amongst the public in terms of their expected election result with 59% expecting the Conservatives to be the largest party (up two points from last week and the same proportion as week one).

Trust in politicians falls sending them spiralling back to the bottom of the Ipsos MORI Veracity Index

Trust in politicians has fallen by five percentage points and knocking advertising executives off as the least trusted profession. At the start of this General Election campaign, just fourteen per cent of the public said they trust politicians in general to tell the truth – a five-percentage point fall since 2018. Nurses remain the most trusted profession in Britain with ninety-five per cent of the public saying they trust nurses to tell the truth, closely followed by doctors (93%) and dentists (90%).

Ipsos MORI Veracity Index - Trust in Professions - 2019

Almost half of Britons view immigrants’ impact on Britain as positive despite most saying they want immigration numbers reduced

Over half of Britons (54%) say they want to see the number of immigrants coming to Britain reduced however more Britons believe migration has had a positive impact on Britain (47%) than a negative effect (29%). Those who voted to remain in the EU in 2016 are significantly less likely to believe migration has a negative impact on Britain. While a majority want to see a reduction in the overall numbers of immigrants, when asked about specific occupations the public’s opinion is more nuanced. In fact, almost half say they want to see an increase in the number of nurses (49%) and doctors (47%) coming to the UK from the European Union after Britain leaves– consistent with findings from December 2018. 


Listen to our Ipsos MORI Election 2019 Podcasts

Keiran Pedley and guests analyse the polls and election campaign activity and ask: Who's up? And who's down? And what should we be looking out for in the next week?  This week Keiran Pedley is joined by John Burn-Murdoch, senior data visualisation journalist of the Financial Times and Paula Surridge, Political Sociologist at University of Bristol. Previous episodes include guests from the Economist, New Statesman and conservative think tank Bright Blue.


In other news

Renewables and the environment feature as infrastructure priorities for Britons from the latest Global Infrastructure Index survey. Environmental impact is top-ranked among seven possible considerations in planning future infrastructure plans by 28% - up from 19% in a similar question asked in 2017.

The automotive industry stands on the edge of a new era, with new technologies disrupting the way we drive. Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.

As we head into the 2019 Black Friday weekend, Joe Wheeler reflects on the darker side of "fast fashion" and how transparency is needed for consumers to make sustainable, ethical choices.

Over 4.5 million people in the UK are affected by diabetes, Jen Bell examines at data from the 2019 GP Patient Survey (GPPS) to see what the survey tells us about the experiences of patients with the condition.


As ever, please do let us know what you think and I hope you find something to interest you.

Ben Page
Chief Executive, Ipsos MORI

The author(s)

  • Ben Page Chief Executive, Ipsos MORI