Millennials are old news. Gen Z are the new focus of attention, and often wild speculation. Most of them are still very young, with the oldest only just reaching their early 20s, but they are already the subject of spurious claims and myths about who they are and what they’re going to be.
Beyond Binary: The lives and choices of Generation Z, the latest in our Ipsos Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.
Active Lives Survey 2019/20: How do you run a school-based survey when children are not at school?
Dr. Margaret Blake looks at how conducting Active Lives Survey research among school pupils during the pandemic has encouraged innovation while gathering important evidence on the impact of the pandemic on children’s lives.